August 28th, 2012

The Potting Shed sows creative seeds for students of the Deutsche Bank Community Art Works Competition

It has been two months since the launch exhibitions of the Community Art Works student art competitions in Jersey and Guernsey and the winners and runners-up announced. Part of the runner-up prize was a three day workshop placement at Design and Advertising studio The Potting Shed. The students were given a live brief in the studio to apply their creativity, whilst learning to use design software and gaining an insight into ‘how to interpret a brief’. The students were also guided on the educational routes to Design if this happens to be the profession they wish to pursue.

Jay Aylmer, Managing Director of The Potting Shed Design and Advertising “It’s important that students are given the opportunity to understand not only what we, as an industry and a company, do but also the value that we deliver to our clients. By actively working to a brief that is a live studio job they were able to see the real commercial benefit of the work they develop. The designs and concepts produced by each student were fascinating to oversee and of a very high standard – I am sure we will be seeing much more of their work in a commercial context in the future”.

Andreas Tautscher, Chief Country Officer, Deutsche Bank Channel Islands said: “When we devised this competition we really wanted to engage students of all ages to develop their creative skills and provide the opportunity for the runners-up to experience creativity in a commercial environment. We are very happy that the students enjoyed their work placement experience at The Potting Shed Design and Advertising and grateful to Jay and his team for their support of the project.”

Toby Webb, Community Art Works Runner-up,“I enjoyed working on the live brief from The Potting Shed because it showed me what it’s like working in a more professional environment while still acting on creative instinct. I found being given all the tools and then being allowed to explore different methods on my own, challenging but rewarding.”

Joshua Moore Community Art Works Runner-up,“My experience at The Potting Shed has really informed my development as an art student. I arrived naive with little experience in that area but they made me feel very welcome and encouraged me to work with the skills I already did have.”

Toby Webb, Jersey runner-up, with his winning artwork at the launch exhibition at Liberty Wharf, Jersey

Joshua Moore, Guernsey Runner-up, holds his painting from a live brief in The Potting Shed studio

Fran Heume, Guernsey runner-up, shows off her initial sketches at The Potting Shed’s studio